About Us

The Leading Real-Time Analytics Software for Machines and Processes

UReason’s mission is based on our belief that the use of AI can be simplified and You (as the User) should be able to use AI technology by yourself for monitoring, analyzing and predicting the outcomes of critical processes. Hence, results are obtained by combining AI with your expertise and ours, in real-time, intuitive with low/no coding.

Consultants at UReason's office in Rotterdam, The Netherlands
Rotterdam Office
Our Mission

To Simplify AI Technology and Enable You Monitor, Analyse and Predict the Outcome of Processes

Our APM Studio software supports and enables you to take control of your assets and processes, prevent downtime, improve efficiency, reduce risks and create enhanced insights.

Successful digital transformation is the transition from business driven by repetition to business defined by change

Many AI initiatives fail because digital transformation is not about transforming technology! The technology is transforming you! We understand this very well and see that most AI technology is far too complex and cumbersome to use. You, the domain expert, should be able to use AI technology by yourself applying your expert knowledge on your data enabling you to change your business.

Jules Oudmans - Co-Founder - UReason
Jules Oudmans
Co-founder UReason
UReason's office in Rotterdam, The Netherlands

Our Software Company Was Started in 2001

With the observation that most of the AI technology is far too complex and cumbersome to use in industrial settings.

UReason was started by AI pioneers from the industry. They combined extensive experience in process and engineering with an in-depth knowledge of Artificial Intelligence to provide the capability to use new technology to achieve real results.

Our expertise and experience allowed us to create bespoke tailored solutions based on a generic software platform. Since the rise of IoT and improvements in computer technology, we increasingly focused more on the optimisation of assets. We created a new APM (Asset Performance Management) platform that allows assets to self-diagnose based on the available data and scheduled maintenance interventions.

Our Values

Dedicated Professionals With a Passion to Make a Difference

The Core Values of Ureason Are the Basis of Our Interaction With Our Customers, Employees and Other Stakeholders

  • Domain Expert: We understand the Engineering and Data Science domains
  • Professional: We deliver on our promises with concrete results.
  • Customer Centric: We understand our customers and adjust accordingly.

Through Our Apm Software We Make an Impact:

Jules Oudmans - Co-Founder - UReason

By Securing a Safe Process

We secure a safe process of critical infrastructures in Energy, Chemicals, Water and other industries.


By Monitoring Energy Consumptions

By monitoring and lowering energy consumption we protect the environment by extended control.


By Making Inspections Safer

By avoiding dangerous manual inspections of assets at hard to reach/hazardous locations.


By Extending the Lifetime of Assets

Through  optimization of processes, we extend the lifetime of assets.

Smart control valve in the industry being monitored in real-time for maintenance and process optimization

Able to Monitor Multiple Assets and Devices

Our APM Studio software support you to unlock the hidden value of data coming from multiple assets and devices such as:

  • Pumps
  • Engines
  • Valves
  • Furnaces
  • Compressors
  • Level gauges
  • Turbines
  • Actuators
  • Motors
  • Flow meters

Facts About Us



of continuous innovation in real-time AI



in the market who developed industrial apps for equipment monitoring


projects and counting

number of projects done

Our Clients

Global Customers Served by International Professionals

UReason started in the Oil & Gas Industry and over the years expanded to other markets including Chemicals, Energy, Defense, Infrastructure, Manufacturing, and more.

Siemens - UReason's customer
BP - UReason's customer
Cameron - UReason's customer
Suez - UReason's customer
KUKA - UReason's customer
Halliburton - UReason's customer
FOCUS-1 smart valve with APM Studio embedded in the device providing the diagnostic, prognostic and advanced control functions

Building a Unique Product: Case Study FOCUS-ON

FOCUS-ON is the joint-venture of SAMSON and KROHNE. Both frontrunners have combined forces to launch FOCUS-1. A smart combination of a control valve and a flow meter. With the support of UReason and UReason’s APM Studio, they were able to accelerate the development process of building a unique product with the integration of (embedded) diagnostic functions and artificial intelligence.

“With FOCUS-ON, we are taking a decisive step towards the autonomous factory that can produce autonomous while also autonomously optimizing.”

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With more customers all around the world. From our offices in the UK and The Netherlands, we are a global company serving customers in Benelux, Germany, UK, South America, US and Asia.